Durable Organic Basics for Kids

Rooted in hues of color and mindful design.

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Best Sellers

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Pumpkiin

An durable basics favorite—loved by editors, trusted by parents, and adored by kids.

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Our Difference

  • Less, but better

    No labels. No slogans. Just minimalist designs in colors that mix and match effortlessly.

  • Soft & durable

    Our durable fabrics use low-impact dyes for a gentle, skin-friendly feel wash after wash.

  • Inclusivity

    Gender-neutral styles for every child to move, play, and grow with comfort.

Parents Love Us, You Will Too.

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5.0 / 5 • Based on 4 reviews

Finally, a kids tee that doesn’t scream branding

I love how clean and simple these are—no labels, no loud prints, nothing distracting. The colors go with almost everything my son owns, which makes getting him dressed so easy.

Jyoti • Delhi

So soft and sturdy

The fabric feels premium and it has held up well after multiple washes.

Aditi • Bangalore

Perfect for both my kids

I bought the same style for my son and daughter and they both love it. The fit works well for active play, and I appreciate that the designs don’t feel ‘boy’ or ‘girl’ specific.

Shruti • Bangalore

The colors are beautiful and so unique

I haven’t seen these shades anywhere else. They feel calm and earthy, not the usual bright kidswear colors. Looks great on its own or layered.

Jyotsana • Bangalore